If you publish a book you put your book's title on the front cover, on the spine, and on the title page. And most publishers would tend to insist that you should use the same consistent title on each of these spots. So, why don't people do the same on their web sites?
The majority of web sites I visit put at least two different titles on their web site: one in the body (the cover and/or title page) and a different one in the TITLE tag or bar at the top of the browser window (the spine). And if they submit their site as a new link to Cyndi's List many times they will use a third, different title when they do so.
As an indexer, which title should I choose to use in the link? Which one is more important to the author? Generally, I assume it is the one in the body. However, which one is more important to technology on the Internet? The TITLE tag. Search engines, web browsers, bookmarks, and favorites all use what they find in the TITLE tag to index web sites. Because of that I have always used the TITLE tag for indexing the links on Cyndi's List.
If you have a genealogy web site take a minute today to look at the title of your site. Do you have one title? Or several? Does your preferred title appear in the TITLE bar at the top of your browser window? If not, it is time to update your web site.
And if you have a genealogy web site linked on Cyndi's List don't complain to me about how I indexed the link. First look at the title that you chose and think about possible corrections that might improve your site's indexing future.